The Definitive Business Plan a good business plan is the difference between success and failure. make sure yours is a winner with the Uk's number one bestselling guide to business planning. Preparing and presenting an intelligent business plan is a challenge that both entrepreneur and senior executive alike face. whether the goal is raising start-up finance for a new business or requesting venture funding from a corporate parent, a good business plan must deliver all the information decision-makers are really looking for. The Definitive Business Plan ensures you do this. accessible to the newcomer and detailed enough for the experienced planner, this guide explains how to tailor a plan for specific readerships and to meet specific objectives. The Definitive Business Pitch In today's business world it's no longer just sales people who are responsible for winning business but everyone within a business has to sell' their ideas, proposals and plans as they compete for support and scarce resources. Poor preparation or presentation at the pitching stage will lose the business to a competitor. Getting the basics right is not enough: you have to get ahead of the competition.
This guide is packed with practical ideas, tips and checklists that will ensure you are ahead of the crowd and make the perfect winning pitch.
- ISBN10 027371452X
- ISBN13 9780273714521
- Publish Date 16 August 2007
- Publish Status Out of Print
- Out of Print 8 September 2009
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Language English