Marketing Strategy and Competitive Positioning

by Graham Hooley, John Saunders, Nigel Piercy, and Brigitte Nicoulaud

0 ratings • 0 reviews • 0 shelved
Book cover for Marketing Strategy and Competitive Positioning

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

  • ISBN10 0273706977
  • ISBN13 9780273706977
  • Publish Date 17 December 2007 (first published 5 March 1998)
  • Publish Status Out of Print
  • Out of Print 9 August 2011
  • Publish Country GB
  • Imprint Prentice Hall
  • Edition 4th edition
  • Format Paperback
  • Pages 636
  • Language English