With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains tools and frameworks you can use to develop your own strategy or to clarify an existing strategy. By introducing the concept of value gap analysis to each stage of the sale the authors show how to identify areas where e-commerce solutions can make a real impact in both B2B and B2C transactions. The report is based on extensive research and features best practice case studies from leading companies so that you can benefit from their experience. Contents include: *Overview of strategy development process *Context and positioning *Market value analysis *Market vision *Prioritisation and selection *Measurement of electronic commerce *Case studies
- ISBN10 0273654799
- ISBN13 9780273654797
- Publish Date 24 July 2001
- Publish Status Out of Print
- Out of Print 31 October 2009
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 160
- Language English