Principles of Marketing 4/e This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Principles of Marketing Student Access Card, 4/e Marketing Communications: Engagement, Strategies and Practice, 4/e Marketing Communications: engagement, strategies and practice uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the how' behind Marketing Communications, this book provides the why' behind Marketing Communications.
- ISBN10 1405854561
- ISBN13 9781405854566
- Publish Date 12 December 2006
- Publish Status Out of Print
- Out of Print 8 June 2009
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English