Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.
- ISBN10 1405840714
- ISBN13 9781405840712
- Publish Date 17 January 2006
- Publish Status Out of Print
- Out of Print 27 September 2006
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Edition 4th edition
- Language English