Simon Collinson is Dean of Birmingham Business School, Professor of International Business and Innovation, and Guangbiao Chair Professor, Zhejiang University, China. He sits on the Board of Directors of the Advanced Institute for Management (AIM) research and was recently appointed to the Council of the ESRC (Economic and Social Research Council). He has held the roles of Associate Dean (MBAs) and Deputy Dean at WBS. Simon has over 20 years of executive teaching and consulting experience with a wide range of multinational companies. In the past year, this research has been featured in the Sunday Times, Sunday Telegraph, BBC Radio 4, the New Statesman and the US News and World Report. Simon is also Research Director at the Simplicity Partnership.