This multipack consists of Blythe: Essentials of Marketing 2nd Edition (ISBN 0273646672) and access to the Blythe OneKey Online Resources. This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.
- ISBN10 1405807792
- ISBN13 9781405807791
- Publish Date 28 February 2005
- Publish Status Out of Print
- Out of Print 3 March 2005
- Publish Country GB
- Imprint Financial Times Prentice Hall
- Language English