This handbook provides a thorough understanding of key service marketing concepts, and how these can be applied to improve turnover, efficiency, and above all, profitability. Addressing the needs of all professional service users, from accountants to zoo keepers, the volume aims to provide the reader with the confidence to market a service to the right audience with the right approach.
- ISBN10 058538472X
- ISBN13 9780585384726
- Publish Date December 2000 (first published 1 July 2000)
- Publish Status Active
- Publish Country GB
- Imprint Kogan Page Ltd
- Format eBook
- Language English