Strategic Marketing Communications: New Ways to Build and Integrate Communications

by P R Smith, Chris Berry, and Alan Pulford

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  • ISBN10 0585392994
  • ISBN13 9780585392998
  • Publish Date December 1999
  • Publish Status Active
  • Publish Country GB
  • Imprint Kogan Page Ltd
  • Edition Rev. e.
  • Format eBook
  • Language English