Market Research and Analysis

by Donald R. Lehmann

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  • ISBN10 0256070385
  • ISBN13 9780256070385
  • Publish Date 1 January 1989 (first published December 1979)
  • Publish Status Out of Print
  • Out of Print 26 April 1996
  • Publish Country US
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Inc.,US
  • Edition 3rd Revised edition
  • Format Paperback
  • Pages 896
  • Language English