Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing. The overall strategy here is the focus on service industries and HRM, specific to service applications. One case study per chapter is a feature of this edition, and these are taken from newspaper articles written to stress basic principles and to reduce perishability with time.
- ISBN10 0077094344
- ISBN13 9780077094348
- Publish Date May 1998
- Publish Status Out of Print
- Out of Print 6 November 2000
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition 2nd Revised edition
- Format Paperback
- Pages 340
- Language English