Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.
A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.
This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.
- ISBN10 1526129663
- ISBN13 9781526129666
- Publish Date 30 April 2018 (first published 1 May 2012)
- Publish Status Active
- Publish Country GB
- Publisher Manchester University Press
- Imprint Manchester University Press Melland Schill Studies
- Format eBook
- Pages 280
- Language English