Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
- ISBN10 0765636069
- ISBN13 9780765636065
- Publish Date 28 February 2014 (first published 28 February 2010)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 2nd edition
- Format Paperback
- Pages 376
- Language English