EBK Hope Is Not a Strategy: The 6 Keys t

by Page

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Book cover for EBK Hope Is Not a Strategy

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"No longer is being 'a good closer' the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy."--Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado

Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in the world.

He has taught his breakthrough selling strategies to thousands of people in 150 companies across 50 countries--an amazing platform that has helped his message spread like wildfire. This paperback edition of Page's runaway sales bestseller schools readers in Page's simple, six-step process for making the sale--no matter how complex the deal or how many people are involved in the buying decision.

Integrating the winning selling strategies used by the world's top salespeople, Page shows readers how to:

  • Identify and sell to a prospect's business "pain"
  • Qualify a prospect
  • Build competitive preference
  • Define a prospect's decision-making process
  • ISBN10 0071505121
  • ISBN13 9780071505123
  • Publish Date 24 March 2003
  • Publish Status Active
  • Publish Country AU
  • Publisher McGraw-Hill Education - Europe
  • Imprint McGraw-Hill Education / Australia
  • Format eBook
  • Pages 192
  • Language English