Definitely Dubai: Destination Branding in Action (Contemporary Cases Online)

by Paul Williams and Nick Ashill

Alan Fyall and Brian Garrod

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Book cover for Definitely Dubai: Destination Branding in Action

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This case study is part of the Contemporary Cases Online series. The series provides critical case studies that are original, flexible, challenging, controversial and research-informed, driven by the needs of teaching and learning. Each case is fully referenced in academic style and is accompanied by a wealth of supplementary material including discussion questions, further reading, links to websites, etc. Readers can follow these hyperlinks to obtain further information about the specific concepts, terms, issues and organisations identified in each case.

Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com).
  • ISBN10 190899908X
  • ISBN13 9781908999085
  • Publish Date 30 November 2011 (first published 1 January 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Goodfellow Publishers Limited