A new companion volume to the author's first workbook, this title shows marketing professionals how to put together a successful promotion campaign based on the most persuasive tool of all: personal contact. It shows how to mobilize your entire organization, staff, volunteers, and supporters in a focused, one-to-one, marketing campaign, using complete, easy-to-follow steps and worksheets, helpful for any size organization.
- ISBN10 0940069105
- ISBN13 9780940069107
- Publish Date 2 October 1997
- Publish Status Active
- Publish Country US
- Imprint Fieldstone Alliance
- Format Paperback (US Trade)
- Pages 208
- Language English