To succeed in the new world, people need to follow new rules. This book sets out the 12 new rules of marketing for anyone aiming to build tomorrow's successful company and brands. Some of the rules include tapping basic human needs, building communities of interest and using strategic creativity.
- ISBN10 1842030035
- ISBN13 9781842030035
- Publish Date 1 June 2000 (first published 31 July 1999)
- Publish Status Out of Print
- Out of Print 20 December 2011
- Publish Country GB
- Publisher Orion Publishing Co
- Imprint Orion Business (an Imprint of The Orion Publishing Group Ltd )
- Format Paperback
- Pages 272
- Language English