'Marketing' is not a department, but an aspect of the business that every manager has a responsibility for. In today's highly competitive marketplace, the degree of marketing expertise can literally make or break both companies and the careers of those working within them. This book by a leading marketing educator and writer, provides the non-specialist with the key rules and principles of modern marketing. Moreover it shows readers how to apply these rules and principles in the work place, providing them with an important business skill to enhance their careers and performance.
- ISBN10 075281382X
- ISBN13 9780752813820
- Publish Date 25 May 1998
- Publish Status Out of Print
- Out of Print 4 April 2002
- Publish Country GB
- Publisher Orion Publishing Co
- Imprint Orion Business (an Imprint of The Orion Publishing Group Ltd )
- Format Paperback (B-Format (198x129 mm))
- Pages 144
- Language English