This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.
- ISBN10 0340770368
- ISBN13 9780340770368
- Publish Date 1 March 2001
- Publish Status Transferred
- Out of Print 18 August 2003
- Publish Country GB
- Publisher Hodder & Stoughton
- Imprint Hodder & Stoughton Ltd
- Format Hardcover
- Pages 323
- Language English