'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
- ISBN10 1134897812
- ISBN13 9781134897810
- Publish Date 22 November 2006 (first published 24 August 1989)
- Publish Status Permanently Withdrawn
- Out of Print 3 April 2021
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 240
- Language English