The Strategy and Tactics of Pricing: New International Edition

by Thomas Nagle, John Hogan, and Joseph Zale

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For undergraduate introduction to Market Pricing courses.

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

Features:

NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation.

A completely new chapter on implementing pricing strategy identifies the challenges...

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  • ISBN13 9781351969505
  • Publish Date 23 August 2016 (first published 1 October 1986)
  • Publish Status Permanently Withdrawn
  • Out of Print 24 April 2021
  • Publish Country GB
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Edition 5th New edition
  • Format eBook (EPUB)
  • Pages 352
  • Language English