This highly practical, completely updated guide shows how to apply professional techniques to improve marketing communications whether you are marketing brands, products, services or ideas. It is essential for all marketeers interested in communicating creatively.
- ISBN10 0749427043
- ISBN13 9780749427047
- Publish Date 28 July 1998 (first published 30 May 1994)
- Publish Status Out of Print
- Out of Print 24 October 2009
- Publish Country GB
- Imprint Kogan Page Ltd
- Edition 2nd Revised edition
- Format Paperback
- Pages 140
- Language English