Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
- The study of the organisational location and positioning of the marketing function
- The analytical perspectives of information-processing theories of organisation
- The relationship between structure and information
- Organisational processes
- ISBN10 1138791512
- ISBN13 9781138791510
- Publish Date 22 August 2014
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format Hardcover
- Pages 252
- Language English