B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
- ISBN10 6612662913
- ISBN13 9786612662911
- Publish Date 29 March 2010 (first published 1 January 2010)
- Publish Status Active
- Out of Print 24 August 2011
- Publish Country US
- Imprint Goodfellow Publishers Limited
- Format eBook
- Pages 240
- Language English