Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.
- ISBN10 661348072X
- ISBN13 9786613480729
- Publish Date 30 October 2010 (first published 17 November 2008)
- Publish Status Active
- Out of Print 5 July 2012
- Publish Country US
- Imprint Adams Media Corporation
- Format eBook
- Pages 288
- Language English