Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.
- ISBN10 1609011341
- ISBN13 9781609011345
- Publish Date 30 October 2011 (first published 1 August 2002)
- Publish Status Out of Print
- Out of Print 27 May 2016
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Fairchild Books
- Edition 2nd edition
- Format Paperback
- Pages 392
- Language English