From the Cash for Questions scandal to the creation of New Labour, the BA/Virgin affair, to Princess Diana's divorce from the Prince of Wales, this text examines the growing influence, methods and personalities of Britain's most powerful, if unseen, public relations advisers in a behind-the-scenes analysis of the pervasive influence of the PR world. David Michie, an industry insider, demystifies the dark art of public relations, revealing how Britain's top spin doctors operate and the extent to which their invisible influence affects buying habits, voting patterns, share prices and many other aspects of our daily lives.
- ISBN10 0593042387
- ISBN13 9780593042380
- Publish Date 2 April 1998
- Publish Status Out of Print
- Out of Print 10 January 2005
- Publish Country GB
- Publisher Random House USA Inc
- Imprint Bantam Press
- Format Hardcover
- Pages 336
- Language English