Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for developing an effective marketing program using digital and online technology. He takes you beyond mere "Internet" marketing and shows you how to expand your marketing power by using all of the digital tools available.
- ISBN10 0852974965
- ISBN13 9780852974964
- Publish Date December 2000 (first published 25 July 1997)
- Publish Status Out of Print
- Out of Print 30 April 2001
- Publish Country GB
- Imprint Financial World Publishing
- Format Paperback
- Pages 300
- Language English