The business with the best brand story wins. Find out how to write yours.; Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O'Connor's hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
- ISBN13 9781909116993
- Publish Date 18 September 2017
- Publish Status Active
- Publish Country GB
- Publisher SRA Books
- Imprint Authority Guides
- Format Paperback
- Pages 96
- Language English