Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs

by Jerry W Gilley and Steven A. Eggland

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Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
  • ISBN10 1555424023
  • ISBN13 9781555424022
  • Publish Date 22 January 1992
  • Publish Status Active
  • Publish Country US
  • Imprint Pfeiffer
  • Format Hardcover
  • Pages 264
  • Language English