This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
- ISBN13 9780333987773
- Publish Date 29 May 2002 (first published 1 January 1998)
- Publish Status Active
- Publish Country GB
- Imprint Palgrave Macmillan
- Edition 2nd ed. 2002
- Format Paperback
- Pages 228
- Language English