This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.
- ISBN10 1563670437
- ISBN13 9781563670435
- Publish Date 1 December 1995
- Publish Status Active
- Publish Country US
- Imprint Fairchild Publications
- Edition 3rd ed.
- Format Hardcover
- Pages 355
- Language English