Strategic Marketing Planning: Challenging the Dominant Paradigm (Leicester Business School Occasional Paper S., #66)

by Brian Ardley and David Pickton

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  • ISBN10 1857213297
  • ISBN13 9781857213294
  • Publish Date 1 June 2001
  • Publish Status Active
  • Publish Country GB
  • Imprint Leicester Business School
  • Format Paperback
  • Pages 24
  • Language English