The Definitive Guide to Direct and Interactive Marketing

by Merlin Stone, Alison Bond, and Elizabeth Blake

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Book cover for The Definitive Guide to Direct and Interactive Marketing

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We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally different story. Some companies are so good at it that they manage to repeatedly target the right customers. Their direct marketing is so sharp that it closes the sale and so consistently useful that customers just keep coming back for more. More importantly, it is no longer a specialist function in a separate department. Few marketing managers can afford to be without a decent understanding of direct and interactive marketing. The Definitive Guide to Direct and Interactive Marketing is the essential handbook for anyone who needs to make sure their direct marketing works.
  • ISBN10 1280600810
  • ISBN13 9781280600814
  • Publish Date 1 January 2003
  • Publish Status Active
  • Out of Print 4 March 2015
  • Publish Country US
  • Imprint Pearson Education UK
  • Format eBook
  • Pages 398
  • Language English