Selling Today: Partnering to Create Value, Global Edition

by Gerald L. Manning, Michael Ahearne, and Barry Reece

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Book cover for Selling Today: Partnering to Create Value, Global Edition

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For courses in Sales and Personal Selling.

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

For courses in Sales and Personal Selling.

Extensive, real-world applications, carefully integrated with current personal selling concepts.

Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.

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  • ISBN10 1292060174
  • ISBN13 9781292060170
  • Publish Date 15 May 2014 (first published 21 April 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 13th edition
  • Format Paperback
  • Pages 552
  • Language English