Measuring for Success: What CEOs Really Think about Learning Investments

by Jack J Phillips and Patricia Pulliam Phillips

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Book cover for Measuring for Success

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Workplace learning professionals are often frustrated when senior executives and other top organizational leaders do not 'get' the value of learning and training initiatives. Often these same professionals are left wondering what 'measuring stick' is most meaningful to their company's purse strings holders. Based on interviews, surveys, research, and briefings with senior management and C-Level executives, this book reveals what specific learning measurements are and are not important to top level executives. Other evaluation books focus on tools and processes that company CLO's and other learning leaders 'believe' are important to top executives (since most published data is derived from CLO interviews and not CEO interviews). This book is different. Readers get straight answers from the top to help them develop strategies and measure that really matters to those at the top.
  • ISBN13 9781562865887
  • Publish Date 15 October 2009
  • Publish Status Active
  • Out of Print 4 February 2022
  • Publish Country US
  • Publisher American Society for Training & Development
  • Imprint ATD Press
  • Format Paperback (US Trade)
  • Pages 296
  • Language English