Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail.
The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.
The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.
- ISBN10 1299317510
- ISBN13 9781299317512
- Publish Date 1 January 2012
- Publish Status Active
- Out of Print 25 February 2015
- Publish Country US
- Imprint Pearson
- Format eBook
- Language English