The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages. This study takes a systems approach to the subject and analyzes the essential role of trade in economic development; the organization of marketing efforts of firms and the problems encountered in different economic settings; ways to improve the marketing practices of firms; marketing technology transfer from developed to less-developed countries. Academics and professionals in the fields of economic development, international economics, international marketing, comparative marketing systems and international business will find important insights in this book.
- ISBN10 0275900037
- ISBN13 9780275900038
- Publish Date 8 October 1986
- Publish Status Out of Print
- Out of Print 15 June 2016
- Publish Country US
- Publisher ABC-CLIO
- Imprint Praeger Publishers Inc
- Format Hardcover
- Pages 222
- Language English