Luxury Brand Management: A World of Privilege

by Michel Chevalier and Gerald Mazzalovo

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Book cover for Luxury Brand Management

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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
  • ISBN13 9781118171776
  • Publish Date 18 May 2012 (first published 8 April 2008)
  • Publish Status Out of Print
  • Out of Print 1 February 2016
  • Publish Country US
  • Imprint John Wiley & Sons Inc