When Marketing Becomes a Minefield: Management Dilemmas: Case Studies from the Pages of "Harvard Business Review" (Harvard Management Dilemmas.)

by Bronwyn Fryer, Paul Nunes, Brian Johnson, and Harvard Business School Press

PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. The thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them - and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

• ISBN10: 1591395054
• ISBN13: 9781591395058
• Publish Date: 1 June 2004
• Publish Status: Out of Print
• Out of Print: 22 December 2010
• Publish Country: US
• Imprint: Harvard Business Review Press
• Format: Paperback
• Pages: 208
• Language: English