Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.
- ISBN10 0300066767
- ISBN13 9780300066760
- Publish Date 21 February 1996
- Publish Status Out of Print
- Out of Print 22 September 2006
- Publish Country US
- Imprint Yale University Press
- Format Hardcover
- Pages 200
- Language English