Designed for the emerging e-business/e-commerce introductory course at undergraduate and MBA levels, this book focuses on the most challenging part of e-commerce: marketing and managing your e-business product or service effectively and affordably. The book is not especially technical and uses every-day language to describe necessary technical details.
- ISBN10 0130287172
- ISBN13 9780130287175
- Publish Date 30 June 2003
- Publish Status Out of Print
- Out of Print 17 October 2003
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Paperback
- Language English