This guide covers the process of expanding the customer base. Sometimes this may involve creating new awareness of the product one is selling; in many instances it will mean going out and capturing one's competitors' customers for one's own. "The Profession of Selling" series brings together new editions of all John Fenton's works, together with new material in a revised and updated format.
- ISBN10 8179926532
- ISBN13 9788179926536
- Publish Date 30 July 2008 (first published 22 January 1998)
- Publish Status Active
- Publish Country IN
- Imprint Jaico Publishing House
- Format Paperback
- Pages 148
- Language English