A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash--is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how to:Find attention-getting taglines that will generate client interestUse online networks and social media to create viral BuzzProduce a website that will grab viewers' attention and hold itThe right words, the right symbols, the right marketing can evoke that sudden burst of enthusiasm that will keep buyers coming back over and over again. This book helps you understand how to spark that valuable energy. Because it all happens in a flash!
- ISBN10 1440510156
- ISBN13 9781440510151
- Publish Date 18 September 2010
- Publish Status Active
- Imprint Adams Media Corporation
- Format eBook
- Pages 272
- Language English