Business analytics is the application of statistical and quantitative analysis, as well as formal modeling, to decision making. This book examines under what circumstances and with which techniques one can reasonably infer cause and effect in a business setting and use the insight to drive business decisions. The book is rooted in realistic and important cases used to illustrate the importance of thinking clearly about causality and applying the techniques of business analytics.
- ISBN10 1482216477
- ISBN13 9781482216479
- Publish Date 31 December 2023
- Publish Status Forthcoming
- Publish Country CA
- Imprint Apple Academic Press Inc.
- Format Hardcover
- Pages 300
- Language English