Pentagram: Marks

by Laurence King Publishing

The 400 marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since its founding in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and evenindividuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable.

Isolating them in black and white helps us appreciate these marks as unique pictorial or abstract symbols. Buta logo is rarely a solitary commission. Often produced in conjunction with a unified graphics, architecture or product design program, it is only part of the work Pentagram does. But regardless of the nature of the assignment, clients all share the same desire to be identified, and the belief that the right mark is a crucial starting point for a comprehensive visual identity.

Limited edition, only 1,000 copies for sale.

• ISBN10: 1856696111
• ISBN13: 9781856696111
• Publish Date: 23 February 2009
• Publish Status: Out of Print
• Out of Print: 2 April 2009
• Publish Country: GB
• Imprint: Laurence King Publishing
• Format: Paperback
• Pages: 408
• Language: English

Reviews

[Joséphine]

Each logo commands one page, giving it ample space to breathe. I think this is a good decision because logo compendiums can be very overwhelming when logos are presented in a grid. Also, the logos are all printed in black & white, which draws greater attention to their form. I think Pentagram Marks is a good reference book for anyone interested in logo design.