The Design of Everyday Things

by Don Norman

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Book cover for The Design of Everyday Things

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
  • ISBN10 0465067107
  • ISBN13 9780465067107
  • Publish Date 19 September 2002 (first published 1 January 2002)
  • Publish Status Out of Stock
  • Out of Print 4 June 2014
  • Publish Country US
  • Imprint Basic Books
  • Edition Basic Pbk ed.
  • Format Paperback
  • Pages 288
  • Language English