Internationales Marketing-Management: Ein Markenorientierter Ansatz (Kohlhammer Edition Marketing)

by Professor Christian Becker, Christoph Burmann, and Heribert Meffert

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  • ISBN10 3170169238
  • ISBN13 9783170169234
  • Publish Date 28 October 2010
  • Publish Status Active
  • Out of Print 27 October 2021
  • Publish Country DE
  • Imprint Kohlhammer
  • Edition 4th 4., Uberarbeitete Auflage ed.
  • Format Paperback (US Trade)
  • Pages 298
  • Language German