Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
- ISBN10 132229545X
- ISBN13 9781322295459
- Publish Date 1 January 2014
- Publish Status Active
- Out of Print 14 April 2015
- Publish Country US
- Imprint Palgrave MacMillan
- Format eBook
- Pages 253
- Language English