Sustainable Marketing: How to Drive Profits with Purpose

by Michelle Carvill, Gemma Butler, and Geraint Evans

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Book cover for Sustainable Marketing

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In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints - remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.

From three marketing experts with decades of...Read more
  • ISBN10 1472979125
  • ISBN13 9781472979124
  • Publish Date 21 January 2021
  • Publish Status Active
  • Publish Country GB
  • Publisher Bloomsbury Publishing PLC
  • Imprint Bloomsbury Business